Hills Hoist $L25 - rotates and washing blows in the wind.
Australian Icon Series - by Good2 Go
In 1946, a man called Lance Hill decided to make a less expensive rotary clothesline. Together with his brother-in-law Harold Ling, the two men started an Australian manufacturing enterprise.
"The Hills Rotary Hoist" was launched, and the orders came rolling in. Salvage army trucks were purchased to keep up with deliveries. Progressively a galvanising plant, tube mill and plating plant were purchased to provide independence from outside vendors.
By 1948 the hoist was selling for 11 pounds - twice the average weekly wage - and was in such demand that the new Hills factory could scarcely keep pace.
In 1994, Hills celebrated the sale of its 5 millionth Hills hoist, an event the whole country stopped to recognise as a milestone. The "Hills Rotary Hoist" had become an emblem of Australian enterprise.
description source: http://www.hills.com.au/arbitrage/pages/48
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