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This is a version of a design created in 1908 by John Hassall, to advertise rail excursions to the English seaside resort of Skegness, Lincolnshire. The Jolly Fisherman, and the slogan, are still used to promote the town.
https://web.archive.org/web/20051108093915/http://www.skegness.gov.uk/pages/jollyfisherman.htm
- vintage poster
