Paradox Shop is a logically self-contradictory statement or a statement that runs contrary to one's expectation. It is a statement that, despite apparently valid reasoning from true premises, leads to a seemingly self-contradictory or a logically unacceptable conclusion.

It is a long established fact that all customers will be distracted by the good content of Paradox Shop style design The point of using Parados Shop is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here'!