The House of London was founded in 2008. Its formation came out of a need to better organize the expanding products.

The House of London is made up of several brands which include the following:
* Pink Outfitters
* Cherry
* Chinese Takeout
* Sugar & Spice
* The Shore Shack
* Fresh Fx
* Billy Zero
* Freeze Frame
* London Dailey

Please see the store policy: http://thehouseoflondon.com/store-policy